Get the full online course here and the course is free with an annual subscription to Paid Members App for Weebly:
In this video tutorial, we share with you four common reasons people think for why you can't build a membership website with Weebly or any non-Wordpress drag-and-drop website builder....and how they are all myths!
The first reason is that drag-and-drop website builders don't allow login so you have to use Wordpress if you want to allow login. This has not been true for many years now. Watch the video to learn more!
The short answer is....not yet.
One of the reasons technology is so exciting is that it is constantly changing. It's an eco-system where new, better products are constantly emerging and replacing older ones.
I know we all get excited about the next shiny new object, but sometimes it's better to stick with the tried and true tested solution and be patient and watch for a while.
I hate to use the term but "the devil you know" is often better than trying to use the shiny new software. Whenever I get excited about a new tech, I start to use it but eventually find that 5% of things that I loved about the old tech and could do better. Sure, there's a few new things you couldn't do on the old tech but there's often that one deal breaker.
It took me 5 years of using Weebly before I decided to build a business using it - and only after they rebranded and added the features I needed - like user authentication.
For me, I love the idea of an integrated solution in Weebly where you don't have to have a whole stack of applications working together, but....
as of my wriitng of this email, Weebly's PROMOTE simply isn't as mature as AWeber so it's worth the cost in time and complexity to weave AWeber and Weebly together. For example, PROMOTE doesn't have pop-up forms so you have to integrate with an app like Privy. Well, if I have to integrate two apps anyway, why not use simply use AWeber which is tried and true and has award winning customer service which is the best in the business?
Also, what about tring to put different peopl;e on different email lists based on the product they purchased? That's the kind of cool feature you get with Infusionsoft and some of the super premium CRMs.
So, one day I envision Weebly being yout one-stop-shop so your whole application can be managed through Weebly - your website - your emails - and the only thing you have to do is integrate with a payment processor like Square, but not yet...
So keep going Weebly on those new features and I'll keep testing it out and let you know when I think it's time.
This article is about PPC ("pay-per-click") advertising which is different than "organic" search - I'll cover organic search and SEO in another article.
The biggest difference between running Facebook Ads and running Google "Adwords" Ads is how people are finding you.
For Google's "search network" which is what you are used to seeing when you type things into Google, you are finding people by what they type into Google - these words that they type are called "keywords" - and you set your ad to appear when users type certain keywords. Are you a plumber in New Jersey? Well, you can have your ad appear when people in New Jersey type "plumber New Jersey". Are you an Acro-Yoga (acrobatic yoga) teacher who leads retreats in Bali? Well when people type "acro-yoga retreats bali" you can have your ad appear. When they click on the ad, they would come to your website on a special page about your next Bali Acro-Yoga retreat. Got it?
Facebook Ads are more about a person's demographics or psychographics rather than what they are searching for on Google. Let's use the example of you being an Acro-yoga teacher who leads retreats in Bali. You can have your ad appear only on the Facebook page of women 30-55 who "like" acro-yoga.
There are a lot of other differences between Facebook and Google Ads but the ones listed above are the primary difference. Which should you use? Well, it depends on who your customers are, who else is competing for them (this drives up your cost per click) on each channel and your personal preferences. Experiment with both of them and see which one you like and if you need any help we have online courses which you can watch on-demand in the comfort of your home 24/7 on both Google Adwords and Facebook Ads.
Have you heard about the "on demand" economy. Well it's all the rage and you can make money with the on demand economy too even if your a coach, consultant or one-on-one service provider.
Want a ride on demand - try Uber or Lyft. Need some food delivered to your house on demand - well try Uber for that too (yes, they are now delivering food). Want to listen to a song - get it on demand with Spotify or iTunes. Want to watch the movie of your choosing now - great - stream it on Netflix or Amazon on demand!
Why is the on-demand economy so hot?
Well, "We want our Oompa Loompas and we want them right now!" to quote Veruca Salt from Charlie and the Chocolate Factory.
Which brings me to the subject of DIGITAL PRODUCTS. You've created your first digital product already, right? NO???
Creating your first digital product and selling it on your website is the best way to capture the need your clients have for on-demand products and services.
So, people have to schedule an appointment with you in a couple of weeks from now? Really? Why not give them an on-demand product option in addition to waiting to see you in person? You can take your one-on-one consult or your workshop and turn it into a video tutorial series that users can enjoy on-demand.
Hey, when people are searching online for information or help - they want instant access. They don't want to schedule an appointment with you 2 1/2 weeks from now. They want it ON DEMAND! So why not create a digital product and give it to them.
You can still offer one-on-one sessions for live workshops, but you can also create a digital product and get on the ON DEMAND bandwagon and start making money through 24/7 sales on your website so you can have MORE SALES and MORE FREE TIME.
Sounds good? Yes, it sounds good to me too and that's why I'm in this industry.
Our online tutorials are a digital product, but you can also create digital products with any of the following:
One of the best things you can do to save the planet is to work remotely and to run a business where your team is made up of remote employees.
Why? Well, for starters think about the carbon emissions from those forced daily commutes. And have you read the happiness surveys? Commute time is highly correlated with unhappiness. Remote workers keep your costs down and morale high!
Lucky for you, there are constantly great new websites emerging to help you find and manage remote talent whether you need a virtual assistant or a designer to up-level the aesthetics of your website. Here are three of my top favorite websites to help you:
Did you know that you can find out what people are searching for on Google to help you determine what people want to purchase?
It's called Google's keyword research tool and it's absolutely free.
You just need to sign up for a free Google Adwords account and they'll give you access. Just go to Tools>Keyword Planner and type in the terms related to your product or service. Whether you are selling Flower Essences, Custom Astrology Sessions, or Gestalt Therapy Sessions, you can find out exactly how many people are searching online for what you want to sell - BEFORE you go to the trouble of building a whole website about the product.
*And BIG HINT FOR SEO, you can customize your page names, headlines, and product names to MATCH EXACTLY the search terms that people are looking for.
Your goal is to find a diamond in the rough with lots of search traffic but not a lot of competition so that your website can rank on page one of Google's SERP (Search Engine Results Pages) - for Organic Search - or so your Google Adwords ads are most effective.
You might want to check out these links:
Honestly, I'm only good for about 4 to 5 hours a day of solid, focused creative energy whether I'm writing code or writing a blog post like this one. In the coding world, we talk a lot about being lazy. Being lazy to a developer is a really good thing. For developers, that means that you are always looking for the smartest, most efficient way to do a task and if you can knock out your daily goals for the day in four hours and head for the beach, then make it happen!
Here are two ways I am creating a 4-Hour Workday for myself:
One of my favorite authors is Seth Godin who has written a plethora of marketing books including Purple Cow: Tranform Your Business by Being Remarkable.
Well, what's a Purple Cow?
Picture a field of your normal black-and-white cows and then you see one PURPLE COW in the field - it would stand out wouldn't it? It sure would. And you want to be a purple cow in your field.
Apple was a purple cow when it came out with the iPod - a thousand songs in your pocket - when your only other option was a Walkman with a single CD that often skipped tracks. Southwest Airlines was a purple cow with it's casual, wise-cracking stewards, free luggage, and great customer service in a world of $50 luggage fees and atrocious service.
In business school, they call the Purple Cow concept a DIFFERENTIATION strategy rather than a low cost strategy. And why is it great to be highly differentiated from your competition? Well, for one, highly differentiated products can be offered at a higher premium - you can charge more for your brand since it stands out and delivers some special features that your target market really values.
Whether you are an online palm reader, therapist, coach or consultant, your going to want to stand out in the field of thousands of similar providers and offer a unique service that is a Purple Cow in your field. If you can do that, you can charge premium prices and have higher margins (i.e. you can keep more of the money you earn and spend less on marketing, advertising and other expenses).
I'll give you on example of this. Apple's share of smartphone sales is only 20% but their share of the smartphone PROFITS is 92%. Wow! Why? Well, they can charge a huge premium because they have a highly differentiated product - the iPhone is a Purple Cow in a field of black-and-white cows.
So spend some time thinking about how to be a Purple Cow and check out Seth Godin's blog - he's a real Purple Cow himself.