One of the best reasons for automating your online business is that it reduces your costs thus increasing your net income.
In business school accounting courses we learned the basic formula R - E = I (Revenue - Expenses = Income) which translates in simple terms to "it's not what you make (revenues), it's what you keep (income or "net operating income").
What you keep is based on subtracting your expenses from your revenues (as seen in that simple formula) so if you can have a sales process that is automated and you don't need to hire an assistant to process your payments, you get to keep the salary you would have paid to the assistant or VA (virtual assistant).
Want to hold a live workshop at a hotel to launch your next program?
Well, you better be a good negotiator because hotel meeting space typically comes with a very high price tag and don't try to get out of a contract with a hotel - they mean business - even if your workshop doesn't fill, they'll want a BIG upfront deposit and their lawyers won't care if your sales are off.
Instead, consider moving some of your events online with webinars and tele-seminars - everything you can move online - whether it's just taking credit cards payments through your website rather than taking checks so you don't have to run checks to the bank or whether it's doing a live webinar rather than renting space from a hotel, remember, anywhere you automated frees up your time, reduces your expenses, and allows you to end up with higher income...
because it's not what you make....it's what you keep!